Snoop Lion: La, La, La celebrates life

Snoop Lion felt compelled to "trick or treat" in his latest music video.

The rapper, who was formerly known as Snoop Dogg, teamed up with Hostel director Eli Roth to shoot the video for his new single La, La, La, which premiered on Halloween.

Snoop and Eli got festive throughout the shoot intentionally to prepare for the holiday release.

"A lot of kids, a lot of costumes, you know lion in the jungle, just having a good time," he told MTV News.

"It's one of those records that just celebrates fun, trick or treat in so many words."

Snoop doesn't believe that this La, La, La recording will be dated by the time Halloween celebrations come to a close.

He thinks the music video has staying power.

"It's definitely not no seasonal work, it just happens to drop on the Halloween season, but it's not a seasonal situation," Snoop said.

"It feels good yearly, annually, as long as you play it it's gonna feel good no matter what time of the year it is."

La, La, La is part of Snoop's first reggae album entitled Reincarnated.