Speech Debelle sales rocket by 4000%

Speech Debelle sales up by almost 4000% on Amazon.co.uk following surprise Mercury Prize win

'Speech Therapy' – the newly crowned Mercury Music Prize winning album from Speech Debelle – benefited from a sales uplift of almost 4000% on Amazon.co.uk in the hours that followed the prize announcement last night, an increase which saw it racing towards the top of the music bestsellers chart.

The album, which is available for just £3 in the Amazon.co.uk MP3 store, rose over 1000 places in the online retailer's music bestsellers chart and is expected to rise further today as people wake up to the news that the outsider has won the prize.

'This is arguably the most unexpected win in Mercury Music Prize history,' said Julian Monaghan, head of music buying at Amazon.co.uk. 'Speech Debelle wasn't even in the Top 1000 bestsellers list at the beginning of the week, so the impact of this win will be incredible. If the UK public respond to this unique album with the same adoration that the Mercury judges have exhibited, then it will go on to be a big seller and a new star will have been born, almost overnight.'