Stereophonics invite you to 'Become a Superhero!'

Stereophonics invite you to become a 'Superhero'!

A new fun viral campaign with a serious message has been launched to encourage more people to pledge to save a life by signing up as an organ donor.

Developed as part of UK Transplant's 'Superhero' campaign 2008, the new game gives users the chance to 'superhero themselves' online with a fun photo application www.superhero-me.co.uk

The UK Transplant 'Superhero' roadshow and viral campaign were launched at the V Festivals in Essex and Staffordshire last weekend with music lovers at both venues being encouraged to join the NHS Organ Donor Register (ODR).

Organ donation supporters include the Stereophonics bass player Richard Jones who gigged with the group at both V Festivals.

But those of you that didn't get to this year's V Festivals can still get involved in the Superhero fun by clicking on www.superhero-me.co.uk

UK Transplant marketing and campaigns manager, Angie Burton, said: "Taking the superhero theme of the campaign, the game gives users the opportunity to upload their picture to make themselves a superhero and pass the results onto friends and family.

"It is designed to be fun with a serious message that we hope people will pass on. Everyone can be a superhero and save a life by joining the NHS Organ Donor Register. Superhero-me means they can also make themselves look like one!"

Superhero yourself now or send the link to a friend. Everyone can 'Become a Superhero' and save a life. Click on www.superhero-me.co.uk to find out more.

You can also become an instant campaign supporter by logging onto Facebook at http://www.facebook.com/pages/UK-Transplant/26728571815

Did you know?

Around 11% of people on the NHS Organ Donor Register are in the 18 to 24 age group and approximately 16% of those on the ODR were in the 18 to 24 age group when they joined.

Today, there are 7,819 people registered for an organ transplant, including 174 aged 18 and under.

Almost 1,800 of those on the transplant list come from the black and Asian communities and yet they account for fewer than 2% of deceased donors.

www.superhero-me.co.uk