A face that has graced TV commercials by international brands like McDonald’s, Toyota and Pizza Hut, electropop songstress Saer Ze has come a long way and from a very experimental musical background. Starting out as a rapper in an RnB girl trio, Saer Ze released a first solo EP ‘My Make-Believe’ back in 2003 that saw her producing material from poetry to hiphop and DnB. In 2005, Ze released the ‘SHAMELESS’ debut album which was recorded in Byron Bay, Australia, where she completed a degree with SAE(School of Audio Engineering). ‘SHAMELESS’ was a mash of electro to rock to ethnic tracks. The self-released CD brought her several award nominations including ‘Best Local English Artiste’ of 2006 (AIM, Malaysian Grammys), ‘Most Outstanding Youth of the Year’ 2005 (AYA, Asian Youth Ambassadors). Her music video ‘Too Sexy’ is seen on Hitz.TV, and her singles have hit the charts of national radio. Single ‘Room for 2’ was recently featured on an MTV ad by Noise Singapore and she has also grabbed the CLEO Magazine’s Young Achievers Award 2007. Ze has headlined alongside artistes like Malaysian Idol Winner Jaclyn Victor, DJ Gabriel, KRU and collaborated with Malaysian Reggae Ambassador Sasi the Don, Transient Vortex, Helmut Kraft, Nostalgic Dance Orchestra, J Lyall, Dragon Red, K Town Clan and Vandal. Ze has headlined a Red Sessions event, which has also featured Dimitri from Paris, Austin Leeds and Rasmus Faber. This time around, Saer Ze and producer Ruben Debusschere introduce a new project ‘Dirty Disco Doll’. Think Madonna, MIA, Santogold, Kylie, Moloko, Goldfrapp and the new Nelly Furtado, and you’ve got the new Saer Ze sound with Dirty Disco Doll. Apart from music, Ze currently also co-owns and runs a fashion business/boutique with younger sister : OSIXNINE (www.osixnine.com) www.saerze.com www.myspace.com/saerze
