Alexander Ludwig named Cultural Influence Director for RYU

Alexander Ludwig is the new Cultural Influence Director of Respect Your Universe, Inc.

Respect Your Universe, Inc., (www.ryu.com) announced today that Rising Hollywood Star Alexander Ludwig has been named as the new Cultural Influence Director of RYU.

Known for his most recent acting role as Cato in the popular movie The Hunger Games, Ludwig will serve as a cultural ambassador for RYU and further position himself as one of Hollywood’s most promising talents with his new commitment to RYU.

“I have always seen myself as a young entrepreneur,” said Alexander Ludwig about being named RYU’s Cultural Influence Director.  “I enjoy getting involved with people and companies that stand for good values and RYU is just that. Further, I am deeply passionate about companies that contribute to our community’s future.”

Ludwig, who is an accomplished all-around athlete that likes to compete in extreme freestyle ski competitions along with surfing up and down the California coastline, is a student at the University of Southern California studying film, theater and entrepreneurism.  Ludwig was also a featured model in a major 2011 ad campaign and a gifted musician who is pursuing discussions for a future recording contract in addition to his passions for acting and film-making.

“We are thrilled to have Alexander as a representative of RYU that embodies what we believe about the beauty of creative individuals to lead us forward in the human endeavor,” said RYU CEO, Dr. Craig Brod. “Alexander is able to play multiple roles in his life, from actor to recording artist to athlete, and RYU is there to support all of his activities in comfort and style. Like with movies which are a medium that connects us all through living stories, Alexander is also a part of an emerging story, as is RYU.”

“The moment I saw the apparel line, I was instantly excited and knew this was a company that I wanted to be involved with.  The quality is exceptional and RYU's endless effort to make it an appealing and original brand shines through in its products,” added Ludwig. “Additionally, I love the philosophy behind RYU and the name says it all – respect those and everything around you and in turn you will succeed and encompass the ability to achieve greatness.”

With both a Men’s and Women’s line currently available at http://shop.ryu.com/, RYU is an apparel brand focused on the lifestyle and performance needs of everyday athletes and individuals. RYU apparel is specifically designed to maximize movement, comfort and style.  RYU’s apparel and products are crafted from organic and/or recycled materials to help maintain the health of the environment.