Bombay Bicycle Club join British Music Embassy at SXSW

British Music Embassy reveals initial SXSW 2011 line-up Featuring Bombay Bicycle Club, Jamie Woon, The Boxer Rebellion, and more!

"The gold standard for events at SXSW" - Brent Grulke, SXSW

"the Embassy is a favorite stop for SXSW badgeholders who want to see, hear and meet musicians and business professionals from across the pond in one stop. It's paradise for Anglophiles" - Austin Music Source

The UK is the only nation represented at SXSW by its own dedicated venue, Latitude 30, located at 512 San Jacinto Blvd in downtown Austin. Sixty plus bands perform across the week from all four corners of the country, with regionally focused events during the day and British brands hosting the evening SXSW showcases. This unique project returns for a fourth year to again set the stage for some of the UK's best new bands to play to the world, from the heart of Texas.

Lineups for the first two events have been revealed, kicking things off Tuesday, March 15th with the 7digital and UK Trade & Investment showcase with The Boxer Rebellion headlining. 7digital is a leading UK based digital media delivery company that combines a secure and robust technology platform with a catalog of 11 million+ licensed MP3 tracks, and download stores in 16 countries alongside providing the back end for downloads for big brands like MHV and Spotify. UK Trade & Investment is the project leader and key funder of the British Music Embassy and has helped get countless UK companies and acts out to SXSW over the years. Their showcase is followed by the British Embassy Launch event on Wednesday, March 16th, which will be hosted by BBC Radio 1's Huw Stephens and features performances from Bombay Bicycle Club, Jamie Woon and Dry the River.

Keep an eye out for more lineup announcements from the British Music Embassy at SXSW, including performances from Frankie and the Heartstrings, Bearsuit, RAMS' Pocket Radio, Veronica Falls, and The Good Natured.