The 25-year-old performer said she declined [Ultimo creator] Michelle Mone's offer to front one of the lingerie brand's new campaigns as she was worried about stripping down to her undies in public.
She said to UK's Glamour magazine: "I say no to almost everything. Michelle Mone asked me to be the face of Ultimo lingerie, but I'm such tabloid fodder that to do a perfume or my own bras would just encourage people to forget what I'm about.
"Plus, I don't like the idea of getting my kit off. That should be reserved for someone special."