Overview
Coldplay have invested in a Devon-based electronics company to help them interact with fans at their shows.
Entrepreneurs Clive Banks and Jason Regler approached the group after coming up with a flashing wristband that can be used for audience interaction at gigs, reports The Sun.
The pair launched the product at Coldplay's gig in Madrid last week, which was watched online by 44 million people.
RB Concepts boss Clive told the newspaper: "The next move would be to have the wristbands at sporting events and night time events.
"The big thing is audience participation, this means bands can relate more to the audience."
"We are looking towards using it at the Olympics.''
Meanwhile, Coldplay's Chris Martin and Jonny Buckland will play an intimate charity gig later this month in aid of Mencap.
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