Dave Matthews Band Release 'Mercy' Video For First National Voter Registration Day

In honor of the first-ever National Voter Registration Day, the Dave Matthews Band has released a new crowd-sourced version of the video for their song "Mercy" that encourages Americans to get off the couch and get involved.

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The clip, which includes a link to HeadCount.org's voter registration page, was released as part of the first NVRD, which is bringing together artists, celebrities, organizations and corporations for a single ay of coordinated efforts to spur voter registration. In light of the fact that 75 million eligible Americans didn't vote in the 2008 presidential election, NVRD was established to make voting easier and more universal. The campaign's simple message is, "One by one we can turn it around."

The single, from the band's recent #1 album, Away From The World will be used to drive people to the NVRD site, which will help unregistered voters find all the places they can register to vote within a 100-mile radius of their home, as well as offering a service that will send text messages and email reminders about upcoming elections.

"This song and video captures the idea that individuals working together can make a difference. That lies at the core of everything we believe," said Andy Bernstein, Executive Director of HeadCount.org of the new DMB video.

MTV's Power of 12 campaign is also celebrating the effort with some awesome voter registration GIFs that should be all the enticement you need to get on the books. Keep checking back throughout the day for more GIFs!

Among the 200 celebrities and musicians involved in the campaign are 50 Cent, Snoop Dogg, Jack Black, Stephen Colbert, Big Boi, Sarah Silverman, Edward Norton, Death Cab For Cutie, Santigold, Aziz Ansari, John Legend and Reggie Watts.

Thousands of volunteers from hundreds of organizations will fan out today to register voters in their communities for the largest one-day voter registration drive in history. The Twitter hashtag for NVRD is #925NVRD.

Check back for coverage on the 2012 election, and stick with Power of 12 throughout the presidential election season.