Eighties' pop sensation and multimedia maverick Howard Jones has announced the release of his latest creation ENGAGE on 5th March on interactive CD/DVD, digital and in a ground breaking interactive book format, allowing fans to fully interact with the content. The launch will be celebrated with a one-off show at London Indig02 on 20th February. The release and live show were both supported by a Pledge campaign which has already reached over 100% of its target.
ENGAGE is centred around Jones' live show, first performed in November 2013 at London's Shepherds Bush Empire, to celebrate the 30th Anniversary of his career. The groundbreaking concept, which includes a vast array of influences that have shaped his work, incorporates the audience's participation through audio-visual elements and the use of apps. It's a celebration of arts seen through Howard's eyes, using all the expressions he loves the most: music, ballet, contemporary dance, cinema and philosophy.
"I conceived ENGAGE as a live visceral experience", Howard explains, "I imagined myself at the venue and imagined what it would be like to be at a gig and how exciting you could make the music and the visuals and make it a fully immersive experience. I didn't want to think of just another studio album or another live concert DVD; I wanted to liberate myself from conventional song structures. I wanted cinematic textures, big sub-bass moments, and dramatic coordinated visuals."
Getting into details about the innovative formats made available for ENGAGE, Howard says, "Each piece has either something to interact with or to physically construct with online support. ENGAGE comes as a DVD mixed in 5.1 and stereo and an audio CD. With the book comes another DVD with live performances of 12 acoustic and electric tracks". Both audio and video will be available as well for download from iTunes. Going the extra mile in terms of creativity hit the right button with fans of his work, as the Engage Pledge campaign recently reached its target with over 2 months still to go. Amongst the packages on offer for Pledgers was Howard's Roland G8 Keyboard (now gone), a unique personal solo composed by the artist appositely and several VIP packages for the Indig02 event.
The show will be structured in two parts: first will be the full ENGAGE experience, followed by a greatest hits live set. The ENGAGE live performance is a 38 minute music and visual journey and includes audience interaction through apps, fluorescent gloves and make-up – which will be supplied to ticketholders at the venue. The early part of the show will be performed behind a kabuki curtain, highlighting silhouettes and shadows of both musicians and dancers for a surreal stylized result, with the help of state-of-the-art projections. Led-lit umbrellas and hats from the Paralympics are also used for additional special effects in some of the film clips. Next to Howard on keyboards, Jonathan Atkinson on electronic drums and Robbie Bronnimann on live sequencing/sampling and effects will complete the band's line up.
To Pledge click here.