In a comic book-style ad the singer makes a 'Wham' in her sheer 'statement tights' and signature black bob for the UK brand House of Holland.
'I was at the front of the queue for legs', said Jessie, 23 who stands at 5 ft 9 inches in her stockings. 'Ever since I started out as a singer, tights have been my statement. When you put on a pair of tights, you feel sexy and powerful,' adds the Price Tag singer.
'I have been wearing House of Holland for Pretty Polly tights for ages, there was a point when I almost hadn't realised I was wearing them every time I left my house!'
The designer Henry Holland gained cult fame in 2006 with fashion-referencing graphic tees bearing slogans such as: 'Do Me Daily, Christopher Bailey' and 'Cause Me Pain, Hedi Slimane.'
He said: 'It’s been a great opportunity to work with Jessie and bring the campaign to life!'