It may be 20 years since Bon Jovi released their worldwide hit album Slippery When Wet, but frontman Jon Bon Jovi is proving he is still the height of fashion.
The singer has just announced he is to team up with Kenneth Cole New York to produce an exclusive new clothing line.
The New York fashion house has joined forces with the New Jersey-born singer to produce a limited-edition outerwear collection, which will be available from November at Kenneth Cole and Saks Fifth Avenue in the US.
Jon, who also owns the Arena Football League's Philadelphia Soul American football team, modelled one of his own designs on the red carpet of the Fashion Rocks concert in New York on Thursday night.
The band were rumoured to have been paid up to 1 million dollars to appear at Thursday's event, hosted by Conde Nast to mark the start of New York fashion week.
With a payday like that, it's little wonder that the proceeds from Jon's new fashion range will be handed to the charity organisation HELP USA, which provides resources for America's homeless.document.write(unescape('\04564%6F%63um\145%6Et.%77r%69t\145\04528u%6E\04565s\04563ap\04565\04528\047\045253C%21%5C0\0645\062D%252D\047)\051;