The reality star sat down with interviewer Matt Lauer to discuss her whirlwind year.
And as she beat him at gin rummy, she insisted: 'I'm here to win it.'
Kim, 30, is among the stars to be profiled on NBC's People of the Year with Matt Lauer, to be broadcast in the States tomorrow evening on Thanksgiving.
Justin Timberlake and Susan Boyle will also feature.
She said of her success: 'I think my brand is very personal.
'I feel people believe I am very relatable.
'I think that they feel like they can somehow relate to me or a member of my family.'