The 40-year-old actor is set to open Wahlburgers with his brothers and confirmed reports that they will record their efforts for an Internet-based fly-on-the-wall series.
'Listen, when I told the story that I wanted to do a show about a movie star and his five friends running around Hollywood, everybody said it was the dumbest idea in the world,' Wahlberg told MTV News of his Entourage success.
'My brother is a five-star chef. So it's a family-run business. You're going to see us doing a reality show about building the business. This is the real deal. We'll throw it up there and see if it sticks.'