Overview
One Direction fever has hit once again, with viagogo seeing a 376 per cent increase in searches overnight for the band's 2014 UK tour after the boys hit the red carpet for their big screen debut last night.
However, it's not just tour tickets that fans are searching for. Movie title 'This Is Us' has been the most searched term on all of viagogo's 50 local language websites for the last 24 hours. After the UK, the majority of searches are coming from the US, Spain, Italy, Mexico and Japan.
viagogo spokesperson Steve Roest comments: "With hardcore fans camping out overnight ahead of the London premiere of 'This Is Us' and searches for the boys' 2014 tour going through the roof overnight, it seems Directioners will go to any length to see the band in action. We can only imagine this anticipation will grow as the 2014 tour approaches."
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