One Direction smash Beiber record with 8.24m VEVO views in 24 hours

British chart sensation and former US VEVO LIFT artists One Direction have smashed the record for the most number of video views in 24 hours on VEVO, beating Justin Bieber's previous record with 8.24m views of their new video, Live While We're Young, in the first 24 hours.

One Direction were selected for VEVO's influential emerging artist programme, LIFT, in March 2012, and saw their US audience grow exponentially during the eight week cycle.

Commenting on the boost VEVO gave to the band in America, Steve Barnett, chairman of One Direction's American record label, Columbia, said:
"We begged for the VEVO LIFT, it's instant — the numbers were quite extraordinary. It was a massive part of our success in America.
"VEVO had more impact than anything else [for One Direction]. I've never seen anything work as quickly."

One Direction LIFT launched on March 9th 2012

Global video views (cross-platform, internal)
• Through 8th March – 153MM
• Through 2nd May – 302.5MM
• % growth – 98% (149.5 million in eight weeks)

US video views (cross-platform, internal)
• Through 3rd March – 17.5MM
• Through 2nd May – 44.3MM
• % growth – 254%

@OneDirection followers (WW) (Twitter Counter)
• Through 3rd March – 208K
• Through 2nd May – 341K
• % growth – 64%

One Direction Facebook fans (WW) (Facebook)
• Through 3rd March – 3.4MM
• Through 2nd May – 5.3MM
• % growth – 55%

Single sales (US) (SoundScan)
• Through 3rd March – 255K
• Through 2nd May – 1.8MM
• % growth – 591%