One Direction reportedly intends to capitalise on Justin Bieber's downfall.
The solo singer has disappointed many fans recently by getting into various spots of trouble in his personal life.
The boys from One Direction are expected to claim some of his music buyers, as their team is putting a plan in place.
"A lot of the girls that loved Bieber are now crushing on Harry Styles," an insider told Radar Online. "And it's not lost on the boys of One Direction. Both them and their team is fully aware that they are gaining fans who used to love Bieber, and they know it's the perfect time to capitalise on it and swoop in to replace him."
Even the mothers and fathers of children usually obsessed with Justin are said to be on board with the switch.
Apparently youngsters are being encouraged to devote their time to comparatively clean-cut Harry, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson.
"All of the little girls that loved Bieber don't love him anymore because 'he's bad' and they are moving on to One Direction," the source continued.
"The parents of these young fans are resentful of Justin's behaviour and don't think he's a wholesome influence on their children anymore.
"So they're pushing for their kids to like One Direction instead."
A photographer recently filed a lawsuit against Justin, 19, and his bodyguard after he was reportedly choked.
The paparazzo had the memory card from his camera confiscated and apparently was assaulted outside The Hit Factory recording studio in Miami last Wednesday.
Justin has also been tapped on the wrist for what was said to be recklessly driving his car.
Drugs were found on his tour bus in Europe recently, however it is not known who they belonged to.