Overview
One Direction's most successful global single launch to date.
One Direction surprised fans Friday morning with the impromptu release of their brand new single 'Drag Me Down', which has quickly become the group's most successful global single launch ever.
In total, so far, the song has hit No.1 in a staggering 82 countries.
In addition, 'Drag Me Down' was the top worldwide Twitter trend for over ten hours today, with 22k tweets per minute being sent, and 3.2 million tweets by 3pm today.
The band released 'Drag Me Down' on iTunes and Spotify worldwide today at 6.30am (UK time) with no fanfare, and before premiering it on radio or online. Featuring crashing guitars and soaring harmonies, 'Drag Me Down' showcases a more mature One Direction sound.
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