According to the Daily Star, the X-Factor judge’s face appeared in the ‘Russian Brides’ site, which offers 176,324 Eastern European women for marriage.
A source told the newspaper: 'She is one of the world’s most beautiful women and it’s not surprising people want to use her image to attract customers.
'However she is extremely careful about any products she endorses - and this Russian bride agency is most certainly not one of them. It is clearly a deception and the plug needs to be pulled on it.'
The newspaper contacted the site's boss Irina Grebneva, who insisted that she has never heard of Cole and that the images were used ‘by mistake’.