The 27-year-old X Factor judge said she uses the tin for all sorts of reasons on a night out.
She told the UK's Elle magazine: 'A little Aloe Vera Vaseline tin in my bag. It's handy for lips, eyes, gloss and sore heels from your shoes.'
Cole also recently revealed to a beauty magazine that she uses another budget beauty product - E45 moisturiser - when her skin gets too dry.
Sales of the products are more than likely set to rise after her admission and the fact that a 125g tub of E45 cream is just £3.50.