The Girls Aloud singer took to Twitter as new pictures were released showing her modelling the new range.
She wrote: 'Sooo excited! My @stylistpick shoes go on sale today, check them out!!!'
Cheryl's new line features shoes to suit all occasions and includes leopard-print trimmed boots inspired by Rihanna, glitzy heels named Your Royal Hotness after Pippa Middleton and biker boots called Byker Grove after the children's TV show.
The 28-year-old said of the new collection which is priced from £79.90 to £119.85: 'I think people were expecting just a handful of heels made in different ways, but that's not what I'm about.
'I wanted each girl to have something she could relate to, whatever she does, or however she feels.
'We're all different, we all have different jobs. I really do feel that there is something for everyone here.'
Cole described her eight pairs of shoes as 'killer shoes that don't kill your feet.'