Robbie Williams breaks world record

BBC Worldwide Music announces today that Robbie Williams' BBC Electric Proms performance, which was broadcast to over 250 cinemas across 23 countries, has set a new Guinness World Record for the most simultaneous cinematic screenings of a live concert.

The sell-out London concert is also being screened at an 8,000 seater auditorium in Mexico City on October 31st, 18 cinemas in Australia on the 6th November, 20 cinemas in South Africa on the November 13th and 7 cinemas in New Zealand on November 14th with an encore on November 15th.

Tens of thousands of the Stoke-born entertainer's fans across Europe simultaneously experienced the concert as it happened in high-definition in what has now been confirmed by Guinness World Records as the largest cinematic live music event of its kind ever seen.

Robbie's Electric Proms performance showcased new material from his forthcoming album 'Reality Killed the Video Star' as well as some of his classic tracks accompanied by a string section, horn section and a full band, all under the musical direction of Trevor Horn. The last time he entered the record books was when his epic Close Encounters tour in 2006 set a sold 1.6 million tickets in a single day.