Robbie Williams CD in The Mail on Sunday today

This weekend, on the 11th October, The Mail on Sunday is giving its readers a unique CD cover mount featuring Robbie Williams.

This is not just a global content exclusive for the Mail On Sunday but it's also the first a newspaper CD covermount will contain a downloadable completemyartist™ widget that will allow fans to immerse themselves in a world of Robbie Williams exclusive content, which will include

Called Songbook, the album features 12 of Robbie's greatest hits including Angels, Let Me Entertain You, Feel, Come Undone and Me and My Monkey. It will be given away free inside every copy of the Mail on Sunday

Roland Agambar, Chief Marketing Officer at Associated Newspapers -

"The Mail On Sunday has been breaking new ground in the music industry for a long time and our latest project with Robbie Williams this weekend is another World Exclusive.

Our previous activity has broken new acts, rejuvinated interest in existing bands and driven retail transactions by showcasing great content to Mail On Sunday customers.

Our latest project with Robbie Williams and completemyartist is embracing the capability of the digital environment and passing that benefitt onto our customers".

Andy Dean, founder of Music Technology™, the pioneers of completemyartist™ says: "This is about music specialists; people who can act as your trusted guide and help you navigate through your existing music collection to help you discover what other music would appeal to you. We all ask our friends what they are listening to, but wouldn't we love to know what our favourite artists would listen to or choose from our own collection? Now we can."

The Robbie Williams covermount continues the recent trend of innovative moves by the Mail on Sunday to give extra value to consumers. Last weekend the paper exclusively released Hollywood film Nobel Son, strarring Alan Rickman and Danny DeVito, to the British market. While in 2007, the paper secured a deal with popular music royalty - as the sole UK distributor of Prince's new album 'Planet Earth' - hitting more than 6 million readers.