Robbie Williams has launched his new clothing line, Farrell.
The Take That star was on hand to unveil the collection at House of Fraser on London's Oxford Street today (September 15).
Named after his late grandfather, the collection has been created for men who like a “bit of snap”, and includes jackets and knitwear.
Williams met with the first 200 customers who purchased items from the collection today.
The Take That singer is not the first music star to launch their own fashion range.
In recent years, Liam Gallagher and Beyonce have both delved into the fashion world - you can see more below.