JESSICA SIMPSON has embraced her curvy new look to design her very own fashion line.
The country star has faced a lot of criticism lately for her weight gain after she appeared on stage a few weeks ago with a few more pounds on her normally slender frame.
But after hitting back at her critics and insisting she was happy with her new weight, she has decided to create clothing to suit and fit women of all shapes and sizes.
Talking to In Style magazine, Simpson, 28, said she doesn't want any woman to feel "frumpy", especially those with more curves than others.
She added: "I want to create clothes that flatter every figure. I know how a dress can make you feel so frumpy. I promise mine won't.