Pop sensations, The Wanted, are today announced as the latest music act to support Coca-Cola's Olympic Torch Relay public nomination campaign ' Future Flames.
The top UK boy band join Dizzee Rascal, Eliza Doolittle and You Me At Six in Coca-Cola's search for inspirational young people ' Future Flames ' to carry the Olympic Flame during the London 2012 Olympic Torch Relay next summer.
As a Presenting Partner of the London 2012 Olympic Torch Relay, Coca-Cola is calling on everyone across the UK to nominate the Future Flames they know: young people who use their passion in areas like sport and physical activity, music and dance, and community and the environment; to spread happiness in their local communities.
The search to find the UK's Future Flames comes as a survey by Populus reveals that while 89% of 16-24 year olds undertake activities that contribute to their local community, such as volunteering and fundraising, less than half (47%) of older people recognise this contribution to society. In addition, only one in ten (10%) respondents agreed that people think teenagers are kind, and just 9% agreed that people think they are considerate. However, 79% of adults do recognise that society's perception of teenagers is negative and 72% feel that more needs to be done to improve this.
To encourage everyone to nominate Future Flames from their local areas, Coca-Cola is hitting the road with the Coca-Cola Olympic Torch Tour, a cutting edge experiential activation, which is appearing at 50 venues and festivals across the UK this summer.
The Wanted's Jay McGuiness commented:
'f you know any brilliant young people that deserve a bit more recognition than they're getting, let us know, because we want you to nominate them as Future Flames! We know there's loads out there that slip under the radar, so if you have anyone in mind, don't leave it to someone else, nominate them! Go onnnn!'
James Quincey, President, Northwest Europe & Nordics, The Coca-Cola Company, said:
'Every day young people do great things in their communities, going the extra mile and using their interests and passions for sport, music, dance and the environment, to make a difference to others. The chance to carry the Olympic Flame during the London 2012 Olympic Torch Relay is a once in a lifetime opportunity. I'm delighted that through our Future Flames campaign, Coca-Cola is able to recognise, reward and celebrate the young people who spread happiness and make Britain burn brighter. I hope everyone in the UK nominates the Future Flames they know to help re-dress the misperceptions about young people, and celebrate the positive contributions they make to their communities.'
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